Wednesday, January 14, 2009


I've just attended a seminar for local cricket clubs at which the speaker was Svend Elkjaer, from Sports Marketing Network. The seminar wasn't about how to play cricket, but how to grow your club - and would apply to any club.

The basic principles are that your club has to be viable, vibrant and visible and especially welcoming.

I'm a bit brain dead just now as there were myriads of slides and it's been a long day, but the speaker really injected passion into the presentation, and there's mountains of stuff for me and the club to get our teeth into. Highly motivating and if your involved in a local club in any capacity - or even if you're not but would like to be, a visit to their website is well worth it I'd reckon.

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